This week’s timeshare sales tip:
REMEMBER: A good percentage of all sales guests really don’t know the difference between a ‘public’ or ‘privately held’ corporation and research clearly demonstrates that ‘working-folks’ (in general) lack basic investment knowledge– including those who actually own stocks through their own efforts, their employer, etc.
When building on the credibility of a timeshare plan, the developer, the industry and the rep, it is never a bad idea to share with a prospect that there are also several publicly held timeshare corporations that are listed on ‘The Big Board’ and in order to be so listed they had/have to endure all sorts of government (and private) scrutiny– including but not limited to the SEC (Security Exchange Commission).
Additionally, some of these ‘public’ timeshares companies have institutional investors as well who are tasked with investing millions of dollars of working-folks’ money into the success, future and financial returns of those TS companies so that said individual investors can enjoy those ‘golden-years’!
In fact, it would be a safe bet to suggest there are sales guests sitting in a presentation today who actually own such a slice (stocks) and may not even be aware that they are investors in the timeshare ‘biz’.
Most reps obviously don’t work for a publicly held TS company, but it is never a bad idea to briefly share with each prospect the magnitude of the industry, how it is regulated in both the private and public sectors, nationally and internationally. The savvy TS Pro who does so with every prospect will laugh all the way to the bank.
Join us for a pithy morning meeting timeshare sales tip of the week, originally published in InsideTheGate.com, to help you to greater success in selling timeshare. Brief and to the point, these sales training tips are designed to get you thinking, to expand your knowledge, to help you to become all that you can be in the timeshare sales arena.
Whether you’re an industry veteran or a green pea, it never hurts to brush up on your skills!
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